Daily budget
Customers searching
for you. This week,
not next year.
SEO is the long game. Google Ads is the fast game.
Your ad shows up at the top of Google when someone
searches for what you do, and you only pay when they click.
The
maths,
in plain
English.
You decide how much to spend each day on Google Ads, say €10 a day. Google charges around €1 every time someone clicks your ad and visits your website. So €10 a day gets you about ten visitors. The better we can build your ad, the less Google charges per visit, which means more visitors for the same daily spend.
€10
€1
Average cost per click
10
Visitors per day
300
Visitors per month
A higher position is not only about who pays most; it is about who runs the better campaign, which is the part we control.
Our job is to keep building, testing and refining the campaign so Google rewards it with a lower price, while keeping you visible to the right people. Cost per click varies by industry. We will give you a realistic figure for yours after the keyword audit.
Ads.
Tier 01
Local
Ads.
For service businesses targeting a town or county. A modest budget, focused keywords, fast results in a defined area.
Setup
€500
Management per month
3-month minimum, no lock-in after
€250
Recommended ad spend
(per month, paid to Google)
€200 to €500
Free keyword audit before we start
Campaign setup, ads written and tested
Keyword and bid management
Negative keyword research
Monthly report in plain English
This is for owners whose customers
are within an hour's drive.
Tier 02 · Most chosen
Growth
Ads.
Ready to scale spend. National reach, multiple ad groups, landing page optimisation, and the management to keep cost per click low.
Setup
€750
Management per month
3-month minimum, no lock-in after
€450
Recommended ad spend
(per month, paid to Google)
€500 to €2000
Everything in Local Ads
Multiple ad groups and campaigns
Landing page feedback and conversion tracking
Weekly bid adjustments and A/B testing
Monthly strategy call
This is for owners ready to invest
in growth and see real return.
Tier 03 · Authority
Authority
Ads.
Businesses spending €2,000+ per month. Multiple campaigns, deeper conversion work, and the management this level needs
Setup
€1000
Management per month
3-month minimum, no lock-in after
€750
Recommended ad spend
(per month, paid to Google)
€2000+
Everything in Growth Ads
Multiple campaign: Search, Shopping, Display
Conversion tracking and ROAS reporting
Landing page conversion rate optimisation
Weekly check-ins, monthly strategy
This is for brands where
every click is a real customer.
important
Ad spend goes directly
to Google. Not to us.
The "ad spend" figure on each tier is what you pay Google when people click on your ads. You set up a billing account with Google directly and we manage the campaign on your behalf. This means total transparency. You see exactly what Google charges, what was clicked, and what came back. We never mark up ad spend or take a cut. Our fee is the management fee. Your money is your money.
Before
you spent
a Euro.
A free keyword audit.
We tell you whether
Ads is worth it for you.
After our 30 minute call, we run a free keyword audit on your business. We check what people in your area are actually searching for, how much that costs per click, and whether the volume is worth a campaign.
Sometimes the honest answer is no. Very specific local services sometimes have such low search volume that even a perfect campaign will not reach many people. If that is the case, we will tell you. No retainer, no setup fee, no hard feelings.
If the volume and cost make sense, we put a campaign together and quote you the right tier.
Search is changing.
More people search with AI now.
We keep your ads in front of them.
When someone searches today, Google often puts an AI answer at the top of the page. Here in Ireland your ads already show around that answer, and Google is adding ads inside the answer itself, country by country. We build your campaign so you are ready for both.
The right
setup.
We use the campaign types and settings that make your ads eligible for these new placements, not just the old list of blue links.
Ads built
for intent.
These spots reward ads written for people ready to act. That is the kind we write, and keep testing.
An honest
line.
We make you eligible and improve your odds. We cannot promise Google will place you there every time, and we will not pretend otherwise.
Getting your business named inside the AI answer itself, not the ad, is a separate job.
That is our search and marketing work, and the two help each other:
businesses that show up in the answer tend to get more back from their ads too.
Ask Stephen about it on the call.
Think about
where the
click lands.
Every click from a Google search is like a customer walking through your door. The page they arrive on is your silent salesperson. It is the first thing they see, the first thing they read, and often the only thing they will read before deciding whether to keep talking to you or click back.
Most businesses send all their Google Ads traffic to the homepage. Sometimes that's the right call. Often it isn't. The homepage is built for the customer who already knows your business and is finding their way around. A click from a Google search is a stranger with a specific question. Sending them to a page that does not answer that question is the same as letting them walk in and leaving them standing in the lobby.
It's worth thinking about, before the campaign starts, where you want the click to land. The page they arrive on should have a clear reason for them to choose you and a clear next step for them to take. It is doing the job a salesperson would do if they had walked in instead of clicked.
Very
important.
Google Ads only works if you measure it. Every customer who rings, walks in or fills in a form needs to be asked "how did you find us?" and when the answer is Google, you need to write down what the job was worth.
Without that, the campaign is running blind. We can show you that 200 people clicked, 12 enquired, and 3 booked. What we cannot tell you is whether those 3 jobs were worth €600 or €60,000. Only you can.
If you cannot or will not track it, Google Ads is not the right tool for your business.
Tell us before we start, and we will suggest a different route.
The
honest
bit.
The 3-month minimum
is not a lock-in for our benefit.
Google needs the data.
A new campaign needs a few weeks of real click data before Google's system can optimise properly. One month of data is too little to learn from. Three months is when a campaign starts performing closer to its potential.
After the three months, no lock-in. Stop, scale up, scale down, whatever the data tells you. We would rather you stayed because the campaign is working than because you are stuck.
Cost per click varies by industry. Solicitors and insurance pay €5 or more. Plumbers and hairdressers pay closer to €1. The keyword audit gives you a realistic figure for your industry before you commit.
Questions.
SEO is the long game. Ads is the fast game. SEO takes 3 to 6 months to show results but compounds for years. Ads gets you customers next week but stops the moment you stop paying. Often the right answer is a combination of both. We will tell you on the call which one fits your situation.
Partly, already. When Google answers a search with AI here in Ireland, your ads can show around that answer right now. Ads inside the answer itself are rolling out country by country and are not fully switched on in Ireland yet, but they are coming. We build your campaign so you are eligible as that happens. One honest note: getting your business named inside the AI answer is a separate job to running your ads. That is our search and marketing work, not part of Google Ads, and we are happy to explain the difference on the call.
It depends on your industry and area. €200/month is enough to see whether Ads works for you. €500 to €2,000/month is where most growing businesses land. Above €2,000/month, the campaign needs serious management to spend well. The keyword audit gives you a realistic recommendation.
First clicks within hours of the campaign going live. First customers usually inside the first week. The campaign takes the first 3 to 6 weeks to find its rhythm as Google's system learns what is working. Real performance arrives in months 2 and 3.
Because the work scales with spend. A €500/month campaign has one or two ad groups. A €5,000/month campaign has dozens, plus shopping ads, conversion tracking, and weekly optimisation. Charging the same fee for both would mean either underpricing the big ones or overpaying for the small ones.
Yes. Your ad spend goes straight to Google from your card or bank account. Our fee is the management fee, charged separately. We never mark up your ad spend or take a percentage of it. You see exactly what Google charges and exactly what we charge.
No. Ads works with any website. WordPress, Shopify, Squarespace, custom builds. We will tell you on the call if your existing site has issues that will hurt the campaign (slow loading, poor mobile, weak landing pages) and quote any fixes separately.
Then we say no. You owe us nothing for the audit and we shake hands. Sometimes a business has too little search volume in their area to make Ads work, or the cost per click is so high that the campaign would not pay for itself. Better to find out before you spend than after.
Ready when
you are.